What generative engine optimization is, how it differs from SEO, and what we've found testing real buyer questions against the AI assistants each market can actually reach — written for principals, not marketers.
Three pages from the actual report format — executive summary, live AI answers, full five-pillar scorecard — shown on a fictional composite clinic so you can see the depth before you commission one.
Original research · dataset Which Sources AI Cites About Hong Kong Clinics and Law Firms346 grounded answers across six assistants and two languages. English and Chinese answers share only 3 of their top 20 sources; aesthetics and legal share none. Full dataset as CSV and JSON.
Original research State of AI Search: Hong Kong Aesthetic Clinics & Law FirmsWe asked ChatGPT, Claude, Gemini, and Perplexity real questions about Hong Kong clinics and law firms, in English and Chinese, and tallied who they actually name.
Original research · dataset The English/Chinese Answer GapEnglish and Chinese AI answers share only 3 of their top 20 sources. What that means for Hong Kong clinics and law firms, and why the language of the question changes the practice AI recommends.
Reference · maintained Which AI Assistants Actually Work in Hong KongChatGPT and Claude are geofenced out of Hong Kong; Gemini arrived in March 2026. Which assistants local customers can actually open, and why a single blended visibility score is the wrong measurement.
Reference · maintained The AI Crawler ReferenceEvery AI crawler user-agent that matters, the three different jobs they do, and which market each serves — including the Chinese-model crawlers most references omit, and why DeepSeek cannot be governed by robots.txt at all.
Reference · maintained The AI Search GlossaryThe vocabulary of AI search visibility, defined and connected — GEO, LLMO, AEO, grounding, retrieval, share of voice, hallucination. Every term links to what it relates to and what it is confused with.
Foundations What is Generative Engine Optimization?A working definition of GEO — the discipline of being cited, named, and recommended inside AI-generated answers — and why it matters for professional practices specifically.
Foundations GEO vs SEO vs AEO: What the Difference Actually IsThree overlapping terms, three different target surfaces. A precise comparison, with a table, and why most teams should treat them as one programme.
Foundations AI Visibility Alternatives: What's Available and Why SimplyAIHonest comparison of the alternatives to a dedicated AI-visibility engagement — website-builder plugins, general SEO agencies, enterprise GEO platforms, freelancers, DIY — with the limitations of each.
Foundations AI Visibility Plugins vs. SimplyAI: What Actually WorksWebsite builders and plugins that claim to optimise for AI: what they actually do, where they fall short, and when the audit-plus-remediation model fits better.
Foundations How an AI Assistant Answers a Question, End to EndThe four-step pipeline behind every grounded answer — retrieve, rank, synthesise, cite — and where a business is won or lost inside it.
Research How LLMs Choose What to CiteWhat published research on retrieval-augmented generation and citation behaviour actually shows — and what it implies for how a practice should structure its information.
How-to How to Track Your Practice's Visibility in ChatGPTA practical method for measuring whether AI assistants mention and recommend your practice — including the questions to test and how to read the results.
How-to llms.txt: What It Is, Whether It Works, and How to Write OneA plain-text file that tells AI assistants what to cite about you. It works for the assistants that read it on request; it does not reach models built on broader training data.
How-to Measuring AI Visibility Against Revenue with No ReferrerAI answers send no referrer header, so GA cannot trace them. How to measure visibility against revenue when the attribution gap is structural.
How-to Optimizing for DeepSeek and QwenDeepSeek and Qwen carry much of the Chinese-language usage in Hong Kong but publish no crawler user-agent robots.txt governs. What actually moves visibility for them.
Customer journey The Shortlist Moment — How AI Compresses Ten Options to ThreeAI answers usually name three practices. If yours is not among them you are invisible to the whole decision — visibility wins or loses at the shortlist moment.
Customer journey Why AI Search Matters More as Deal Size RisesThe bigger the decision the more research precedes it, and the more of that research happens against an AI assistant. Why high-ticket high-trust services are the hardest hit.
Customer journey Designing a Campaign Around One High-Value Prompt ClusterPick the one question your prospects actually ask, optimise for it, and measure share of recommendations before and after. A campaign shaped around a single prompt cluster.
Customer journey Why Models State Wrong Facts Confidently — The Source-Conflict MechanismA wrong price or a closed location stated as fact is not hallucination — it is conflicting sources and the model ranking one above the other. The fix is making your correct information the highest-ranked source.
Original research Why AI Confuses simplyai.work with Two Other "SimplyAI" CompaniesDeepSeek and Qwen answer "is simplyai.work legitimate" with a different Hong Kong company's registry facts. Who actually operates simplyai.work, how entity resolution gets this wrong, and the checklist for any business with a colliding name.
Guide Choosing an AI Visibility PartnerThe questions worth asking before engaging any GEO or AI-visibility provider — and the claims that should give you pause.
Customer journey Your First 30 Days When AI Does Not Mention YouWhat to do in the first month: run the questions your prospects ask against the assistants your market can reach, log the errors, fix the fixable, and build the record the next campaign measures against.
SimplyAI (2026). Learn hub: AI Search Visibility guides. https://simplyai.work/learn/