Your first 30 days when AI does not mention you

TL;DR

Start with a 20-minute walkthrough. Then run 50–100 of the questions your prospects actually ask across the six assistants your market uses. Fix the errors you find. Report the share of AI recommendations before and after. Repeat monthly.

What happens day by day

Days 1–3: Reality check

The practice is absent from AI answers — or mentioned with wrong information (a closed location, an outdated price, a discontinued service). That absence or misinformation is the default state of most practices when they first ask. Do not try to fix everything at once. Capture what is actually said, by which assistant, and in which language.

Days 4–10: The first audit

Run 50–100 of the questions your prospects actually ask across the six assistants your market uses. Report the share of AI recommendations separately for the Hong Kong surface and the overseas/inbound surface. List every factual error the systems state about the practice — wrong fees, wrong practice areas, wrong locations, discontinued services. This is the deliverable a fixed-fee audit provides, and it arrives within a week.

Days 11–20: Choose the path

• Walk away with the audit report and the error list. You now know exactly what AI gets wrong, and you can fix the most visible errors on your own site (structured data, Google Business Profile, review platforms).
• Move to a Growth retainer — we remediate the sources these systems rely on (structured data, directories, business profiles, review platforms) monthly and re-measure your share of AI recommendations. The three-month minimum lets us establish a before/after baseline.

Days 21–30: First monthly report

If you have a retainer, the first monthly report shows measurable movement: more recommendations, fewer errors, or both. The share-of-voice report compares before vs. after with screenshots. You see whether the remediation is working — and what to adjust in month two.

The three deliverables every 30 days

Why the first 30 days matter

AI answers are not static. The models change without notice. A practice that is absent today may be recommended next month — but only if the sources the model reads (structured data, directories, review platforms) are accurate and up to date. The first 30 days establish the baseline, the first fix list, and the measurement cadence that makes every subsequent month more actionable.

The cost of doing nothing

Every month you are absent from AI answers, competitors capture those enquiries. One new aesthetic patient or legal client often pays for the entire annual retainer. The audit itself costs less than a single missed case. The first 30 days cost less and produce a documented error list you can fix immediately.

Making the internal case

If you need to justify this to a partner or CFO:

Next steps

1. Request a walkthrough — no prep. We run the questions live in twenty minutes and show you exactly where you stand.
2. Receive the audit — within a week you have the prompt set, the share-of-voice report, and the error list, separately for the Hong Kong surface and the overseas/inbound surface.
3. Choose the path — walk away with the findings, or move to a retainer for ongoing remediation and monthly reporting.